| País | Impr. | Clicks | Installs | Init | Success | Cost | C→I | I→Init | Init→Success | CPI | CP Init | CP Success |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| México | 762.977 | 14.355 | 5.253 | 2.079 | 172 | $4.576,03 | 36,60% | 39,60% | 8,28% | $0,87 | $2,20 | $26,60 |
| Chile | 738.400 | 8.892 | 2.112 | 641 | 64 | $3.699,84 | 23,76% | 30,35% | 9,99% | $1,75 | $5,77 | $57,81 |
| Colombia | 222.633 | 4.717 | 1.852 | 848 | 21 | $453,27 | 39,27% | 45,82% | 2,48% | $0,24 | $0,53 | $21,58 |
| Argentina | 329.049 | 6.982 | 1.635 | 622 | 29 | $385,53 | 23,42% | 38,05% | 4,66% | $0,24 | $0,62 | $13,29 |
| Perú | 112.633 | 2.517 | 847 | 358 | 18 | $185,27 | 33,65% | 42,26% | 5,03% | $0,22 | $0,52 | $10,29 |
| OS | Impr. | Clicks | Installs | Init | Success | Cost | C→I | I→Init | Init→Success | CPI | CP Init | CP Success |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Android | 1.479.553 | 35.614 | 12.504 | 4.989 | 278 | $3.429,87 | 35,11% | 39,91% | 5,57% | $0,27 | $0,69 | $12,34 |
| iOS | 1.127.573 | 6.407 | 1.070 | 354 | 83 | $2.898,62 | 16,70% | 33,08% | 23,45% | $2,71 | $8,19 | $34,93 |
| Source | Impr. | Clicks | Installs | Init | Success | Cost | C→I | I→Init | Init→Success | CPI | CP Init | CP Success |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| AdWords | 1.076.604 | 32.333 | 10.564 | 4.289 | 227 | $2.903,32 | 32,68% | 40,61% | 5,29% | $0,27 | $0,68 | $12,79 |
| Apple Search Ads | — | — | 315 | 85 | 10 | $430,00 | — | 26,98% | 11,76% | $1,37 | $5,06 | $43,00 |
| 1.570.925 | 10.602 | 1.350 | 682 | 93 | $3.489,06 | 12,73% | 50,52% | 13,63% | $2,58 | $5,12 | $37,52 | |
| Organic | — | — | 1.336 | 284 | 29 | $0,00 | — | 21,26% | 10,21% | $0,00 | $0,00 | $0,00 |
| Rango | Impr. | Clicks | Installs | Init | Success | Cost | C→I | I→Init | Init→Success | CPI | CP Init | CP Success |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2025-10-28 ... 2025-11-02 | 618.333 | 9.701 | 2.666 | 1.062 | 65 | $1.553,75 | 27,49% | 39,83% | 6,12% | $0,58 | $1,46 | $23,90 |
| 2025-11-03 ... 2025-11-09 | 691.279 | 12.550 | 4.142 | 1.698 | 106 | $1.858,01 | 33,01% | 41,00% | 6,24% | $0,45 | $1,09 | $17,54 |
| 2025-11-10 ... 2025-11-16 | 1.165.919 | 18.027 | 5.610 | 2.127 | 152 | $2.594,94 | 31,11% | 37,92% | 7,15% | $0,46 | $1,22 | $17,08 |
| 2025-11-17 ... 2025-11-18 | 171.998 | 2.691 | 1.156 | 456 | 38 | $385,68 | 42,96% | 39,44% | 8,33% | $0,33 | $0,85 | $10,14 |